Internship: B2B Marketing/Communication Officer

Alternance Communication Mar

 

Paratronic is a company that develops and manufactures instrumentation solutions for the water cycle and natural hazard management for its customers. As part of its international development, the company wishes to develop its customer technical support service.

 

Missions 

  • Analysis of SEO / SMO / SSI indicators and recommendation of performance indicators and corrective actions.
  • Brand promotion.
  • Social networking activities.
  • Management of e- mailing, newsletter, website, blog, partner sites.
  • Creation of SEO optimised digital content.
  • Organisation of showrooms and B2B fairs.
  • Participation in product launch strategy and operational implementation.

 

Culture

  • Team spirit
  • Responsiveness and flexibility
  • Relational intelligence

 

Job description

Within the marketing department, in a work-study program as a Communication and Marketing Officer. You will be part of a family business on a human scale.
This company, with a strong spirit of innovation, designs, develops and manufactures technical and connected products that are very involved in the preservation of theenvironment.

What :

  • You will participate in the product launch strategy and in the operational implementation of the brand strategy (brand content).
  • You propose and implement a content strategy and the resulting changes to the website.
  • You manage the sales support tools (installation, technical and commercial documentation, trade fairs, POS material, goodies, brochures, etc.)

 

How to :

  • by taking up the existing methodological tools and documenting the new actions carried out.

With whom :

  • in collaboration with people from different departments (R&D, sales, production).

 

Skills required

  • Bac+3/5 with a first experience in marketing or strong appetence.

 

How to be

  • Interpersonal communication, interpersonal skills, teamwork and customer service skills.
  • Organised, rigorous and flexible, you are able to work independently.
  • You are creative and curious, and are able to make proposals.
  • Reflective, you know how to look at the big picture.

 

Technical Communication

  • Mastery of tools: Office/ Adobe pack, WordPress, Google Suite (Analytics; Ads ...) / MYPOSEO
  • Proven writing skills

 

Technical Marketing

  • Mastery of tools: benchmark and market studies (price, product/service, media, distribution, local, international), segmentation, persona. Planning, retroplanning,
    media planning ...
  • Operational implementation according to the definition of the mix.

 

Internship or work experience

Reyrieux (01)

M/F

3 to 6 months (internship)

1 to 2 years depending on profile (work-study)

 

If you are interested in this position , please send your application to

i.geniez-demargne@paratronic.fr

Paratronic

 

Industrial Zone Rue des Genêts
01600 REYRIEUX
T : +33(0) 4 74 00 12 70
F : +33(0) 4 74 00 02 42

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Contact us

 

Would you like to know more about our products or services? Call us directly at
+33(0) 4 74 00 12 70 or write to us.

 

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