Articles
New direction, new ambition:
Paratronic changed its governance two years ago. Since then, Paratronic has established a new ambition for growth by using the international lever.
The challenge of this export strategy lies in the development of close relationships with local contacts. This privileged link will be maintained through technical monitoring by our business experts.
This desire for internationalization will lead to the evolution of our product portfolio. These innovations will allow Paratronic's offer to be adapted to the international markets targeted by the company.
Internal development to prosper internationally:
Given its reputation at national level, Paratronic has all the cards in its hands to embark on this internationalisation project. In order to serve this ambition, Paratronic is therefore putting in place numerous means and resources:
Research & Development
Paratronic is aware that it is a player in a constantly evolving market, which is why the management does not hesitate to invest heavily in research and development as well as in the expertise of our design department employees. Since the company's inception in 1984, approximately 25% of turnover has been spent on research and development each year, and the new management is reinforcing this principle.
Team building
The expertise of our employees is a factor of success for Paratronic: in concrete terms, a technical-commercial team is deployed as close as possible to the markets, particularly in West Africa and on the Iberian Peninsula. Also, with a view to coordinating these local teams, an international management team has been set up at Paratronic's head office in Reyrieux and business functions have been added to reinforce them.
An adapted logistics solution
Concentrated on the same site in Reyrieux, you can find :
- Research and development department
- The production workshop
- And the customer service
This proximity of the various departments allows for an efficient customer relationship. Indeed, no less than 90% of our products (immersed sensors, probes, cables) are manufactured and delivered within 48 hours. This means that customer needs are quickly passed on by the technical sales team, and directly to the R&D department if necessary. In this same desire for reactivity, Paratronic works in a short circuit by collaborating mainly with French suppliers.
Standards to match international ambitions
The requirements of our products are adjusted to the standards within the framework of Paratronic's international development. Indeed, the products requiring European standardisation are all labelled with the European conformity mark. In addition, the new products comply with the ISO 4373 norm which standardises instruments dedicated to hydrology.
Latest international success:
Paratronic is pleased to share a recent significant success in a project in Senegal, in collaboration with Sen'Eaufor the deployment of its drinking water exploitation and distribution facilities.
Thanks to the involvement of Ali BASMA, our West Africa market manager, the first probe of a long series was installed last October. This success story in Africa is a sign of a promising adventure for the deployment of our French nugget on the international scene.
Paratronic
Industrial Zone Rue des Genêts
01600 REYRIEUX
T : +33(0) 4 74 00 12 70
F : +33(0) 4 74 00 02 42
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Would you like to know more about our products or services? Call us directly at
+33(0) 4 74 00 12 70 or write to us.